The Great Brain Drain of the Information Age

The internet offers unlimited access to information, but also floods us with distractions, misinformation, and intellectual junk — eroding our focus and impairing our ability to think clearly.

Jun 10, 2024

Is the internet making us dumber?

The answer to this question depends on how we define intelligence. If it refers to the number of facts we know and we remember — the answer is probably “yes.”

A study led by Betsy Sparrow on the impact of Google on human memory states that:

“When people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.”

That might not be such a bad thing — in theory, it could help preserve our limited cognitive capacity for more salient tasks, such as learning new skills, achieving mastery in our chosen domain, or soul-enriching creative pursuits. Is it really that important that we remember exactly how deep the lowest part of the ocean is or how many species of birds there are?

Maybe, maybe not.

If intelligence is measured by our ability to understand and process information — the answer is much more complicated. It depends entirely on how we use it.

Before we explore all the ways the internet undermines our cognitive abilities, I have to point out that access to the internet can easily be used to make us smarter, happier, and more connected. This is a technology that allows us to learn anything we want — quickly and cheaply. Education is no longer a privilege reserved for the rich. Now, anybody with access to a public library or a $100 smartphone can access information on any topic.

The problem is that the unfettered and unconscious use of the internet lures us into delusion and distraction.

Here are 5 ways the internet makes us dumber and some strategies for resisting them.

1. Information Overload

“The man who chases two rabbits catches none.” — Old Zen Parable.

Information overload is a problem where one is given so much information at one time they become overwhelmed and unable to process or think about it in a clear way.

We are inundated with so much information these days that we don’t even know how to make sense of it. We’re overloaded. Our attention spans are short, and we have no time leftover for deep, contemplative thought about the information we consume.

One study even found that simply having a smartphone nearby reduces one’s cognitive capacity. This study points to the “brain drain” hypothesis, which suggests that the brain has a finite amount of processing power and the mere presence of a potential distractor (like our smartphones) can occupy a large portion of these resources.

When we feel overwhelmed, we double down and attempt to cram as much information as possible — we skim 10 different articles at a time without reading anything, fast-forward through YouTube videos to try and find the most interesting parts, ask GPTs to summarize books so we don’t have to read them, and throw videos and podcasts on in the background while working on something else.

The problem is that we just aren’t very good at multitasking. Instead, our attention rapidly (and inefficiently) switches from one task to another. The process of switching focus back and forth requires additional cognitive processes that further reduce the overall capacity of the brain.

“Wherever you are, be there totally.” — Eckhart Tolle

2. Fake News

“Fake news and rumors thrive online because few verify what's real and always bias towards content that reinforces their own biases.” — Ryan Higa

The freedom of the internet means anybody can publish anything and position it as fact. Much of the information we find online is wrong, out of context, or intentionally misleading. Whether this fake information was created out of ignorance or malicious intent doesn’t really matter.

Our ability to distinguish fiction from reality becomes more difficult when we’re saturated with information. Who has the time to fact-check every article they read online?

Another major factor contributing to this issue is the proliferation of bot accounts on social media — a phenomenon that makes up a significant portion of social media profiles these days. Many of these accounts exist for the sole purpose of flooding social media with low-quality information to manipulate human behavior, ideology, and opinions. Sometimes, this is to sell you something; other times, it’s to influence the opinions of society at-large.

Despite the issue with fake news, 50% of people still get most of their news from social media — according to research conducted by Pew Research Center.

The emergence of deepfakes and AI-generated misinformation are making this problem even worse. It’s becoming easier for bad actors to generate and spread false or misleading information throughout the internet in massive quantities.

3. Junk Info

“Treat junk information the way you treat junk food. Realize that it’s crap that tastes good, and consume it sparingly. Monitor your consumption and ensure that you never trick yourself into believing it’s good for you.” — Daniel Miessler

The internet is saturated with junk information — which not only includes information that’s factually incorrect but also those with no practical use. It doesn’t make our lives any better, it doesn’t make us smarter or more capable humans, and it certainly doesn’t make us happier or more present in our lives.

Examples include clickbait, ragebait, gossip, conspiracy theories, babel, or trivial social media status updates. These types of content grab our attention just as much as high-quality content but leave us feeling empty and unsatisfied. This is why you can spend 2 hours scrolling on Instagram or Twitter, only to log off and discover you can’t remember a single piece of information you just consumed.

A major factor driving this phenomenon is that low-quality information provides us with the same dopamine hit as high-quality information but is significantly easier to manufacture. Publishers like Buzzfeed and Bored Panda take advantage of this fact by mass-producing junk information on a scale never before seen in human history.

Gurwinder eloquently describes the crisis of intellectual obesity as follows:

“Just as gorging on junk food bloats your body, so gorging on junk info bloats your mind, filling it with a cacophony of half-remembered gibberish that sidetracks your attention and confuses your senses. Unable to distinguish between relevant and irrelevant, you become concerned by trivialities and outraged by falsehoods. These concerns and outrages push you to consume even more, and all the time that you're consuming, you're prevented from doing anything else: learning, focusing, even thinking. The result is that your stream of consciousness becomes clogged; you develop atherosclerosis of the mind.”

4. Cognitive Bias

“The foolish reject what they see, not what they think — the wise reject what they think, not what they see.” — Huang Po

Cognitive bias refers to the systematic ways in which the context and framing of information influence individuals' judgment and decision-making.

The internet often acts as an echo chamber, where algorithms tailor content to our existing beliefs, reinforcing our biases rather than challenging them.

Confirmation bias, for instance, leads us to favor information that aligns with our preconceptions and dismiss evidence that contradicts them. This bias is magnified online, where we can easily find sources that support any viewpoint, no matter how fringe or unfounded. As a result, our beliefs become more entrenched, and we become less open to opposing perspectives.

Another example is the availability heuristic, which causes us to overestimate the importance of information that is readily available to us. Social media amplifies this bias by prioritizing trending topics, sensational stories, and viral content, often at the expense of more balanced or nuanced viewpoints. This can lead to distorted perceptions of reality, where rare but dramatic events seem more common than they are.

There’s also the bandwagon effect, where people adopt beliefs or behaviors because they see others doing the same. Social media platforms capitalize on this bias by prominently displaying popular posts and trending hashtags, encouraging us to conform to the majority opinion without critically evaluating the information.

5. The Attention Economy

“We find ourselves in a new stage of capitalism. One that is predicated on the ever more aggressive appropriation of our attention, often by mechanized means. This makes cultivating the habits and pleasures of deep, slow thinking a difficult matter.” — Matthew Crawford.

The attention economy is a marketplace in which human attention is treated as a scarce commodity. It’s becoming increasingly sought-after by advertisers.

The key metrics of success in this marketplace are to capture our attention with engaging content, retain it through various psychological tricks and manipulations, and milk our minds for ad dollars. The unfortunate side effect of this is that these manipulations further degrade our ability to think clearly and form logical opinions.

Attention is an important part of the human experience. It’s what connects us with the outside world. Even outside the realm of the internet, different forms of stimuli are constantly seeking our attention — we’ve evolved various internal mechanisms to ignore what isn’t important so we can preserve our energy for what is.

Through the magic of the internet, companies have learned ways to infiltrate our minds and override these internal defense mechanisms.

Just like any other commodity, human attention is subject to the rules of supply and demand. Our personal supply of attention is finite — there’s only so much time in a day, so our attention can only be given to a limited number of things. Tech companies need to innovate ways to maximize the amount of users that interact with their product and extend the time each person is willing to remain engaged.

How Apps Manipulate Our Emotions & Harvest Our Attention

“It is very common for humans to develop things with the best of intentions that have unintended, negative consequences.” — Justin Rosenstein, creator of the 'like' button.

Social media apps use numerous psychological tactics to induce emotions that keep us on the platform.

Here are just a few of the subtle design tweaks these apps employ that unconsciously manipulate our emotions:

Using the color red for notifications — Red is a trigger color, inducing a sense of alarm. Facebook used to use a blue notification icon (to match their logo); however, developers noted that nobody was paying attention, so they changed it to red, and suddenly, engagement with the feature skyrocketed.
Variable rewards — The notification centers of apps intentionally hide the specifics of our interactions to keep us in a state of anticipation. It could be a whole bunch of new likes, some new followers, or absolutely nothing at all. The anticipation of not knowing what kind of surprises could be in store for us is exciting, and clicking the dropdown to explore becomes a compulsive habit.
The pull-to-refresh feature — This loading feature was a happy accident. Loren Brichter invented it for his app, Tweetie (before it was bought by Twitter), simply because there wasn’t a good space to add a refresh button. However, this invention turned out to be a boon for manipulating users' emotions. The little “loading” animation makes us think it’s gathering data, but this delay is intentional. It gives us a sense of anticipation, which is addicting… sort of like the pull of a slot machine.
Infinite scrolling — Users can continuously scroll through content without ever hitting a stopping point. This design keeps users engaged for long periods of time as there’s always something new just a swipe away. It takes advantage of our natural inclination to keep looking for more information and makes it hard to break free from the app.
Social validation loops — Features like likes, comments, and shares create a feedback loop that keeps users coming back for more. Each notification of social validation triggers a release of dopamine, reinforcing the behavior and making users more likely to continue engaging with the app in search of more juicy validation.

Tech Execs Who Refuse to Get High on Their Own Supply

Nobody understands the power of gaming human attention than the tech executives and developers working behind the scenes to keep us hooked on their products.

Over the years, several high-profile individuals working for Google, Meta, Twitter, and Apple have disclosed some of the extreme lengths they go through to avoid getting sucked into the cognitive wormholes their products create.

Here are just a few examples:

Nir Eyal

(Tech consultant and author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life).

Nir Eyal once confided in the lengths he goes to protect his own family from the addictive nature of unfettered internet access in an interview with Thrive Global.

Eyal shuts his phone off at 10 pm and keeps it out of his bedroom while he sleeps. He’s even installed an outlet timer on his home router to cut off internet access for his whole house at the same time every day.

“The idea is to remember that we are not powerless. We are in control.”

Justin Rosenstein

(Creator of the like button).

Justin reports that he’s tweaked his laptop’s operating system to block Reddit, banned himself from Snapchat (which he compares to heroin), and imposed limits on his use of Facebook.

But even that wasn’t enough.

Last year, Justin took an even more radical approach to restrict his use of addictive technologies. He ordered a new phone and asked his assistant to set up parental controls that block him from downloading any new apps.

Loren Brichter

(Designer of the pull-to-refresh feature).

Brichter, like other tech execs, has blocked certain websites, turned off push notifications, restricted his use of the Telegram app to message only with his wife and two close friends, and tried to wean himself off Twitter.

“I still waste time on it just reading stupid news I already know about.”

He charges his phone in the kitchen, plugging it in at 7 pm and not touching it until the next morning.

Tristan Harris

(Co-founder of the Center for Humane Technology and former Google design ethicist).

Tristan Harris, who has been vocal about the manipulative design practices of tech companies for years, takes various steps to protect himself. He uses a grayscale screen on his phone to make it less appealing and has removed all social media apps. Harris also sets specific times for checking emails and messages, ensuring that he’s not constantly distracted throughout the day.

“There’s a hidden goal driving all of our technology, and that goal is the race for our attention.”

Becoming Smarter in the Age of Information

The internet is a double-edged sword. It’s a place we can go to learn, connect, and create, but also a source of delusion, distraction, and misinformation.

Learning to navigate and engage with it wisely can ultimately help us grow to become more present, focused, and content in our daily activities — but only if we establish a foundation of discipline and intentionality.

None of these concepts are new. People like Marshall McLuhan have been talking about the influence of electronic media several years before the internet was even invented.

However, as technologies become more sophisticated and pervasive in our daily lives, we’re learning to adapt and find balance.

In the spirit of acknowledging our need for quick, bite-sized information snippets (wink wink), I’ll conclude with 10 quick strategies we can adopt to resist the distractions of the internet and preserve our cognitive resources to become smarter, happier, more capable humans.

10 Strategies to Thrive in the Information Age

Silo your attention — focus on one thing at a time.
Avoid going to social media for news.
Identify and limit junk information.
Seek out diverse perspectives and challenge your cognitive biases.
Treat your time and attention with respect — prioritize activities that enrich your life.
Limit internet and device usage — consider placing an outlet timer on your internet router.
Block or delete distracting websites and apps.
Implement grayscale screens.
Charge your phone outside your bedroom at night.
Practice tech-free days.

The Zen Psychedelic

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